Growth Hacking

Future of Marketing Automation – Are we going right?

Future of marketing automation lies in getting smarter in the way communication with customers is done. Autoresponders, personalized messages, and push notifications will go to another level with the aid of predictive analytics and data-driven technologies. Marketing will become more contextual and experimental. Marketing automation tools will need to adopt the rapid changes happening in …

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What is growth hacking in digital marketing?

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. Growth Hacking is more about Mindset than Toolset. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Growth hackers are marketers, …

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