We were told that Wendy’s was planning to use the hashtag #WaffleHouseLIVE in its marketing.
But it wasn’t immediately clear if the hashtag would actually be live or not.
We also weren’t sure if the brand had a specific plan for how the hashtag was going to be used.
A WaffleHouse spokesperson told us it was “a lot of fun to talk to our fans, and we will keep discussing the opportunities to do it live.”
We don’t know if the social media campaign will be live, but it’s definitely something we’re excited about.